You're Invited! Tilted One Year Anniversary Festivities

One year ago, we were facing some very dark days.  It looked like the toy stores would have to close.  But then our friends, families, customers, and local businesses all stepped forward and rescued us.  One by one, donation by donation, the fund drive on Crowdtilt climbed to meet, and then exceed, the fundraising goal.

We're celebrating the anniversary by throwing a party that will honor the strength of our communities and the local businesses that gave us a boost.  And most importantly, we're celebrating the power of your friendship.

We couldn't be here without each and every one of you.  Come to the party and let us say Thank You!

Friday, March 14th from 5 - 8pm
both Happy Up locations!

Happy Up Edwardsville
6654-A Edwardsville Crossing Dr.
Edwardsville, IL  62025
(618) 656-9596

Happy Up Clayton
8107 Maryland Ave.
St. Louis, MO  63105
(314) 725-2455
If you don't know the full story of why we're celebrating, visit our "About Us" page.


Book Signing With Dan Killeen

Inspired by his nieces, Dan Killeen has written a sweet story about their family.  Set in the Benton Park neighborhood of St. Louis, this imaginative story has a local flair.  We hope Tillie and Clementine - Noises in the Night will become a favorite at reading time in your house!

Dan will be at Happy Up in Edwardsville to sign his book.  He was recently interviewed by the Edwardsville Intelliencer's Matt Kamp.  You can read the article here.

About the book:  "Tillie and Clementine lived with their parents in an old brick house down in Benton Park.  One night Mommy had to go to a neighbor-hood meeting, so it was up to Daddy to feed the girls and get them ready for bed.  But the girls are later awakened by strange noises coming from just outside their window!  What could it be and what will they do?!"

Saturday, February 15, from 10am - 12pm
at Happy Up, Edwardsville

Happy Up, Edwardsville
6654-A Edwardsville Crossing Dr.
Edwardsville, IL  62025
(618) 656-9596


Party Heart-y on Valentine's Day!

We love any excuse to throw a party!  And Valentine's Day is a perfect reason to do something a little special.

Valentine's Day Party
Friday, February 14th from 10am - 2pm

Join us for treats, snacks, contests, and games!
And the Edwardsville store will have a photo booth set up for picture perfect silliness!

Added Bonus:  The 14th is the Once Upon a Town shopping day.  So a portion of your purchases at the Edwardsville store will be donated to the Madison County Humane Society!  It's a great way to spread some love to our furry friends, too!

So you'll be there right?  It won't be a  party without you!

Happy Up, Clayton
8107 Maryland Ave.
St. Louis, MO  63105
(314) 725-2455

Happy Up, Edwardsville
6654-A Edwardsville Crossing Dr.
Edwardsville, IL  62025
(618) 656-9596


Clean Slate Sale Jan. 24th - 26th

We've finished inventory and we're clearing the decks for new stuff!

Jan. 24th - 26th we'll have selected items 50% - 75% off.   Our do-play policy and game nights tend to leave us with demo toys, games, and products with slightly ... crunchy boxes.  And this means great deals for you!

See us in Clayton or Edwardsville for great discounts on never-touched-totally-pristine toys, games, and more!  More sale details in our latest email:  Clean Slate Sale this Weekend!

Need help finding us?  Click through address information and maps!  http://happyupinc.com/locations

See you soon!


Changes to the old Once Upon a Toy storefront

Change at our old location.  Bittersweet, to say the least.
Yesterday, Jan. 22nd, we saw this happening at our old location.  We knew there would be a new resident in the space.  We knew they probably wouldn't want the leaky roof or the wonky windows or the awesome purpleness of the building.

So even though we knew it was going to happen, it was a bit of a shock to see workers removing parts of the building.

As far as we know the building isn't being torn down, it's being re-faced and de-whimsied.  Rumor has it that a mattress store will be moving in.  And that's about all we know about what's going on.

So even though we're sad to see this part of our history go through such a massive change, we want to assure everyone out in the world that we are OPEN and thriving in our new space.  The bright windows and high ceilings make our new Happy Up home a cheerful place, even on gloomy days.

If you haven't been into the new store, add us to your to-see list!  We promise that even with a new name, we're still everything you loved about Once Upon a Toy.  Come play come play!

6654-A Edwardsville Crossing Dr.
Edwardsville, IL  62025
(618) 656-9596

It happened again... sigh...

So it seems like every time things get busy, the blog gets abandoned.

Rosemary, who handles the online stuff, has put "KEEP THE BLOG CURRENT" at the top of her to-do list and pinky swears she will not lose focus and forget to update it again.

And of course we believe her.


Something's Fishy at the Wildey!

We're all giddy and excited -
Trout Fishing in America is coming to the
Wildey Theater in Edwardsville, IL on Nov. 9th!!!

Trout Fishing in America is one of our favorites to play in the Happy Up Stores! Their groovy mix of folk and rock, without any of the syrupy stuff, is something we can listen to again and again. Their clever lyrics, insane hooks, and contagious good humor make them one of the best kid-friendly acts writing and touring today.

See the video for the title track off of their brand new CD here:

And they'll be at the WILDEY.  In EDWARDSVILLE.  Omigosh omigosh... 
The Wildey Theater is an ideal setting to see a show like this. It's got great acoustics, great seating, and isn't so huge you're worried your kids will vanish in the crowd.

Two Trout Fishing in America shows on Saturday, Nov. 9th:
Children's Show: 3pm
All-Ages Show: 8pm
(both shows are suitable for kids)

More info about the Wildey and the Trout Fishing in America show can be found on the Wildey's website: Trout Fishing in America on Nov. 9th

Tickets are $6.00 each for the Children's show.  The all-ages show tickets are $20.  Plus a small handling fee. Tickets are available through the Wildey website, by phone at (618) 307-2053, and at Happy Up in Edwardsville, IL (cash or check only).

The Wildey Theater is located at 252 N. Main St., Edwardsville IL 62025
Doors open one hour before the show begins.

You can find out more about Trout Fishing in America, hear more music, and get to know these two talented guys on their website: Trout Music

And there's a special happening at the Children's Show!
One lucky person in the audience at the 3pm Children's Show will win
a $100 gift certificate to Happy Up!

It's enough to make you wanna get up and dance, isn't it?

And we can't forget to send a big thank you to Patton Dental for presenting this family-friendly event!