Our St. Louis Mills Location is now Closed.

It feels like an era has ended.  But it also opens up the door to some new possibilities.  We're looking for a good location for the Missouri LagoonaMagoo Toys.  We hope to be announcing the when and where the new location will open by this fall.  In the mean time, we hope you'll find your way across the river to one of Illinois stores.

Once Upon a Toy:
2460 Troy Rd
Edwardsville, IL  62025
(618) 656-9596
Once Upon a Toy on Google Maps

LagoonaMagoo Toys:
6308 N. Illinois (aka hwy 159)
Fairview Heights, IL  62208
(618) 628-9270
LagoonaMagoo Toys on Google Maps

We know there are many of you with gift certificates and store credit.  They're still good and will be honored at the Illinois stores, no problemo.  If you aren't able to get to the IL side of the river, we may be able to ship something to you.  Just call Once Upon a Toy at (618) 656-9596 to make arrangements.

And, as always, you can keep up with the Happy Up Happenings on our facebook page, here on our blog, or by subscribing to our email list (just use the box in the sidebar).

Exciting Update!
Our Missouri LagoonaMagoo Toys is now open in Clayton.
If you have store credits or gift certificates left over from our St. Louis Mills location, you can always redeem them at our new location.  You can find us at:

LagoonaMagoo Toys
8107 Maryland Ave.
St. Louis, MO  63105
(314) 725-2455
LagoonaMagoo Toys, Clayton on Google Maps

Tick Tock Time is Running Out!

This is it... the final weekend of our St. Louis Mills LagoonaMagoo Toys location. Today (Saturday 2/25) and tomorrow (Sunday 2/26) will be your last chance to shop and get some great deals.

Everything marked down - 

Many items at least 50% off; some as low as 75%! 

Fixtures!  We're even selling off some of the fixtures!

To stay updated on when and where we will re-open the Missouri LagoonaMagoo Toys, be sure you're signed up for our email newsletter.  Sign up box is over there in the sidebar.

See you soon!

Big News about St. Louis Mills LagoonaMagoo Toys

Hey folks!
If you aren't on our email list (and why not???  use the box at the sidebar to sign up) you may not have seen our announcement regarding our St. Louis Mills LagoonaMagoo Toys location.  Here's the letter from Shawnta', our fearless leader:

Dear friends--
We have some news.  And it’s big news.  

After much thought and consideration, we’ve decided to consolidate our stores.  So what does that really mean?  We will be shuttering our LagoonaMagoo Toys location at the St. Louis Mills at the end of February.  

Let me stress that LagoonaMagoo Toys in Fairview Heights, IL and Once Upon a Toy in Edwardsville, IL aren’t going anywhere!  They’re open and thriving and eager to see you stop by for a visit.

We are currently considering where to reopen the Missouri LagoonaMagoo Toys.  We’ve looked at several locations and haven’t found the right spot yet.  As soon as we do, we’ll let you know!  Our goal is to be settled into a new location and open again in the fall.

Long story short:  come buy our stuff!  We don’t want to pack and move everything.  We’re even getting rid of some of the fixtures!  

Starting with the Presidents’ Day Sale (Feb. 17-20) at the St. Louis Mills, LagoonaMagoo Toys will be sporting some hefty discounts!  Please remember, the sale pricing is good *only* at the St. Louis Mills LagoonaMagoo Toys, and all sales are final.

We want to thank everyone who has come to visit, play, and shop with us at the St. Louis Mills LagoonaMagoo Toys.  We hope you’ll find your way across the river to see us at our Illinois stores until we have a Missouri location open again.

Play On!
Shawnta’