Hey Yo Yo Yo! We've got a Yo-Yo Guy coming to visit!

Check out Cody & his amazing yo-yo tricks!




Jaw-drop awesome, eh? And he's only been doing this for 2 years!
Here's the info on when he'll be performing, chatting, and being an all-around nice guy with an uncanny ability with a Yo-yo:

Once Upon a Toy in Edwardsville, IL
Saturday June 19, from 11am - 2pm

LagoonaMagoo Toys at St. Louis Mills Mall
Saturday June 26, from 11am - 2pm

See you there!

Japanese Erasers: Collectible? Yep. Inexpensive? Yep. Crazy Cool? You Betcha!

What is adorable, collectible, and incredibly small?  Japanese Erasers!  These amazingly detailed miniatures are the latest collectible craze.  From food items that look good enough to eat (please don't!) to animals so cute you can hardly resist cuddling them, these erasers are capturing the attention of children and adults around the globe.  Many of the erasers can be customized by taking them apart and swapping pieces with others of the same style.  This is one case where a picture is worth a thousand words--

In fact, instead of reading my babble, spend some time feasting your eyes on these fabulous little gems:

Cakes - Fast Food Meal - Bowling

Basketballs - Cherries - Horses

Made in Japan, these erasers are non-toxic--  they're lead-free, pvc-free, latex-free, and phthalate-free.  They're also packaged using recyled materials.  Yep, that's your recycled post-consumer paper-products at work!  And unlike many of the collectible trends out there, japanese erasers are also incredibly easy on the wallet.

To see a poster of all the styles available, Click Here.

If you want to see and learn more about the erasers, visit the manufacturer's website at  www.iwakousa.com

Watch your email boxes for an invitation to our first ever Eraser and Shaped Rubber Band Trading Parties!  If you're not on our email list yet, now is a great time to subscribe.  Just use the handy box in the sidebar. 

ps:  watch your favorite Happy Up store for stickers designed to match the erasers!  Hamster cuteness overload! 

pps:  Blog post about Shaped Rubber Bands coming soon!

The Clock is Ticking on the Chicken

The permit that allows us to display The Chicken will expire on October 20th. We are hoping to make the permit permanent, and to make that happen we need community support. The Fairview Heights City Code does not allow for signs mounted on exterior walls to extend more than one foot from the wall. Obviously, our Chicken is simply too magnificent and projects well past the allowable distance.

Because the Chicken is attached to a set-back area of our building, it does not change the overall sight-line or profile of the building. It is our feeling that because it doesn’t change these things, the zoning board and city council could very easily grant us a waiver without setting a precedent they may regret later. We also believe that because our chicken does not display the Lagoona Magoo logo, communicate anything about our products or services, or overtly promote our specific business, it doesn’t fall under a strict definition of signage, either.

So what do we want you to do? Let the city know what you think about the issue. Contact information for the City of Fairview Heights can be found here:  Fairview Heights City Government

We are located in Ward 4, but to pull this off, we will need the support of a majority of the aldermen/women on the City Council. And the Mayor wouldn’t hurt, either! So if you’ve got a few moments, make a call and help us Save The Chicken!

Our Chicken Has Launched!

Balloons whistled and flew! We hooted and hollered and cheered!
The Giant Chicken has been unveiled!

And now we need your help. Our permit will only let us keep the chicken until October 20th. Stop by any of our stores (Once Upon a Toy in Edwardsville, Lagoona Magoo @ St.Louis Mills Mall, or the sparkly new Fairview Heights store) and sign the petition to show your support. Check back here for more information and what you can do to help!

Keep Our Poultry Soaring High!
Save the Chicken!

You're Invited to our Fairview Heights Location's Grand Opening Party!

We are sooo excited to announce our move to a new location! Lagoona Magoo Toys, your favorite happy place, is now located at 6308 N. Illinois (aka Highway 159) in Fairview Heights, IL. And to get things started with a bang, our Grand Opening is Saturday, October 10, from 10am to 5pm.

Join us for fun, games, door prizes, lots of hands-on activities, Specials (more about that in a moment) and a 12ft tall rubber chicken!

--Soda Geysers will erupt every half-hour between 11am & 3pm!
--Gooey Gunk & Lip Gloss Kid Concoctions!
--Dino Digs!

Did we mention the 12ft chicken will be unveiled at 11am?


During our Grand Opening Celebration in Fairview Heights, we'll be offering specials and discounts on Uberstix (one of *the* coolest building toys of all-time!) and Papo Knights & Castles!


And don't forget, our old location in O'Fallon is sporting some serious bargains-- all items still there are 75% off. We will close the doors on the O'Fallon store on Friday, October 9, so don't wait to discover what goodies need a new home!

So we'll see you Saturday, right? 'Cause it just wouldn't be a party without you!

Welcome to Our New Blog!

For those who were following our old blog, ToyStoreGossip, we're thrilled you've found your way here!

Follow us for the full scoop & news about Once Upon a Toy, Lagoona Magoo, and other playful things that catch our fancy!