The Reindeer are Coming!

That's right--  we'll have reindeer visitors in our parking lot again this year!  We hope you'll be able to come see them and their pal...  y'know who I mean...  The dude with beard...  Whatsis name again?  Oh!  Of course!  Santa! 

Reindeer schedule for Once Upon a Toy
Friday, Nov. 25 from 3 - 8 pm
Saturday, Nov. 26 from 12 - 6 pm

Once Upon a Toy is located at 2460 Troy Rd., Edwardsville IL  62025.  For more info you can call the playful folks at the store:  (618) 656-9596

Come and Play on Neighborhood Toy Store Day!

Neighborhood Toy Store Day is Nov. 12, 2011--  so mark your calendars and come play with us!  All of our stores will be playing games.  We've been visiting lots of schools to lead their game nights.  It's been great to play games with the students and their families.  So we're bringing the fun home to our stores!  On Saturday, bring your gang and come play some really great games with us.  You may even discover a new family favorite!

The Happy Up Store locations are:

• LagoonaMagoo Toys at the St. Louis Mills, Hazelwood MO -
  We're right by the playground!
  (314) 227-5335
• LagoonaMagoo Toys in Fairview Heights, IL -
  6308 N. Illinois (aka hwy 159)
  (618) 628-9270
• Once Upon a Toy in Edwardsville, IL -
  2460 Troy Rd (look for the TOY sign!)
  (618) 656-9596

This is the 2nd Neighborhood Toy Store Day, created and celebrated by ASTRA (American Specialty Toy Retailing Association).  The idea is to give the member stores a day to celebrate their unique contributions and role in their communities.  It's also a chance to raise public awareness of the power of play.  As families are pressed for time, it's easy to forget how important a little bit of game play can be to a child.  And to their grown-ups.  So find some time on Saturday and come play a game with us!

If you won't be near any of the Happy Up stores on Saturday, check ASTRA's website to see if there will be festivities near you!

Play on!

Giganto-Huge Chart Sale Event!

We're cleaning house. We're re-arranging and shaking out the cobwebs. Spring has sprung, the world is starting new, and your favorite toy stores are all in a tizzy! Once Upon a Toy and both LagoonaMagoo Toy locations are having a massive, major, totally huge one-time only sale event next weekend. It's a ... drum roll, please...

What, you may ask, is a Chart Sale? Glad you wondered! Here's the idea: we're going to pull gobs of great toys, games, and other items and offer them at major discounts following this chart:

To make this event a success, each store will close early one day and then have expanded hours. Here's the Schedule:

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Illinois Stores:

Once Upon a Toy in Edwardsville · LagoonaMagoo Toys in Fairview Heights:

Wed. May 4: Closing at 4pm to get everything ready

Extended Hours Thurs. May 5 - Sat. May 7: 8am - 9pm

Sunday May 8: Closed (Happy Mommy Day!)

**Last Day for Chart Pricing is Saturday May 7 in our Illinois stores! Don't miss it!**

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LagoonaMagoo Toys at St. Louis Mills

Thurs. May 5: Closing at 5 pm to set the stage

Extended Hours!

Fri. May 6 - Sat. May 7: 9am - 9pm

Sun. May 8: 10am - 6pm

**Absolute Last Day for Chart Pricing is Sunday May 8!  This is a one-time only event!**

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Shop early for the best selection! You'll be surprised at all the really great items marked down, so don't wait. It's first come, first served, and once something sells out, it's gone.

This is an in-store only event-- which means chart pricing does not extend to our website.

See ya soon!

Once Upon a Toy's Sale Wall is Back!

We're gearing up for the trip to 2011's Toy Fair in New York--  and you know all *sorts* of mega-cool super-silly truly fantastic items are going to follow us home.  And that means we need room on our shelves!  So with that in mind, the Sale Wall is back at Edwardsville's Once Upon a Toy.

Never fear!  While they may not have entire *walls* devoted to sale items, both Fairview Heights and St. Louis Mills LagoonaMagoo Toys are sporting some pretty spiffy discount sections, too.




So don't delay!  Stop by soon and stock up on things to keep everyone amused.